Update 9/19/19: This website is no longer online.
I worked on this site at Mad Genius as the primary developer, partnering with fellow Geniuses on design, content, and production.
The site was part of a larger ad campaign for Farm Bureau. From Mad Genius’ case study:
In March of 2015, Farm Bureau and Mad Genius introduced FaveRates to the world. FaveRates promised customers everything they love about auto insurance: Local agents, competitive rates, and fast, friendly service. But what about legendary NFL quarterbacks and fire-breathing monster trucks? Turns out folks love that, too, which is why we turned up the madness and rolled out a series of fun, quirky TV spots featuring none other than former Green Bay Packers QB Brett Favre.
The FavreRates site was an Easter egg, really. A project born of a play on words (FavreRates vs FaveRates). The goal was to have a choose-your-own-adventure experience that let users have fun and also drove traffic to Farm Bureau’s quote engine.
Choose your nickname, Brett’s mood, and the topic, and you get one of over a dozen videos that take you on a monster truck ride with Brett Favre—but not until he drops some knowledge from his Playbook of Wisdom.