I worked on this site at Mad Genius as the primary designer and developer, partnering with fellow Geniuses on content.
Mid-South Medical Imaging is a supplier of medical imaging equipment (such as X-ray machines) that has been in the business since 1968. Mid-South needed a website to present its impressive catalog of equipment and reinforce the brand.
The home page features an animated build-in:
The product search component was crucial to the project. Customers needed to be able to view products by brand, category, and specialty — or any combination of those. The search component is accessible from the home page, as well as the product page. The product filtering system used KnockoutJS to provide real-time, on-page filtering.
Product photos aren’t always the nicest, but Mid-South had some really great photography to feature. We took advantage of that fact by laying out the product detail page with a generous space for a photo gallery.
It was also important for reps and customers to have easy access to the product catalog from anywhere they might be. As a matter of course, we built the site to be fully responsive to mobile devices.
