It’s Super Easy

I worked on this site at Mad Genius as the lead web designer and developer, partnering with fellow Geniuses on branding, concept, art, content, photography, and production.

This was a fun promotion for a great cause. The website was a piece of a broad campaign for the Mississippi Organ Recovery Agency. Called It’s Super Easy, the premise was that organ donors are super heroes because of the lives they save. The campaign included print and video that were designed to feel like promotional material for a super hero film with the purpose of driving traffic to a web form where folks could register to become organ donors.

Upon registering, users enter the League of Lifesavers where they can watch videos, explore the heroes’ backstories, and share the campaign on social media.