Laguna Blue Towels

I worked on this site at Mad Genius as the primary designer and developer, partnering with fellow Geniuses on brand, content, photography, and production.

Laguna Blue Towels was a fun first for me — the chance to work with a new product coming to market.

Laguna Blue sells microfiber towels that have some advantages over their cotton relatives. The primary goal of the site was to position their towels as the nicer, more efficient, and cleaner choice.

Mad Genius did some excellent branding and I had the opportunity to add some flourish to the web logo by animating the droplet mark.

Another unique requirement for the project was a presentational element that could be used to run on TVs at trade show booths. This led to the development of “The Difference”, a look at quick facts about Laguna Blue.

As usual, we fully supported mobile devices, an important aspect to a budding lifestyle brand.