Mid-South Medical Imaging

I worked on this site at Mad Genius as the primary designer and developer, partnering with fellow Geniuses on content.

Mid-South Medical Imaging is a supplier of medical imaging equipment (such as X-ray machines) that has been in the business since 1968. Mid-South needed a website to present its impressive catalog of equipment and reinforce the brand.

The product search component was crucial to the project. Customers needed to be able to view products by brand, category, and specialty — or any combination of those. The search component is accessible from the home page, as well as the product page. The product filtering system used KnockoutJS to provide real-time, on-page filtering.

Product photos aren’t always the nicest, but Mid-South had some really great photography to feature. We took advantage of that fact by laying out the product detail page with a generous space for a photo gallery.

It was also important for reps and customers to have easy access to the product catalog from anywhere they might be. As a matter of course, we built the site to be fully responsive to mobile devices.